Posts from the ‘Uncategorized’ Category
Casinoland
Soon after relocating to Atlantic City, Mom got down to business staring a consultancy to the new casino hotels. After establishing her relationships around town and in the hotels, she started publishing a six-page advertising flyer and service directory. Inside the flyer, she wrote a regular column that featured local merchants, restaurant reviews, and hotel news. She distributed the flyer among all the hotels, inside retail stores, and on all of the jitneys that ran up and down the city’s main streets. Casinoland represented a classic self marketing strategy of cross branding that mom had a natural instinct to understand. She knew exactly how to parlay one opportunity after another.
Books
Mom always loved books. She liked reading them, looking at them, holding them. In all the places she called home, there was always a library, numerous shelves, or bookcases, full of interesting tomes on life, politics, medicine, history, biographies, nature, poetry, fiction, non fiction, and on, and on. Here she is in 2005, camped out in front of my Uncle Bob’s small bookcase. It was often in disarray of sorts, which irked her to no end. Whenever we visited together, she would always ask me to straighten it up. Mom thought books had a special aesthetic, and deserved to be displayed neatly organized. She was right. They do. 
